Most clinic owners are brilliant at what they do — and completely stuck doing it. Clinic Launchpad gives you the coaching, curriculum, and network to step back, scale up, or sell on your terms.
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You were trained to be exceptional at your craft. Nobody taught you the business side — hiring, marketing, systems, finances, exit planning. Most clinic owners spend years learning this the hard way. You don't have to.
"I know I could do this. I just don't know how."
"I didn't open a clinic to grind harder than before."
"I know there's a bigger version of this. I can't see the path."
Freedom isn't a vague goal — it's a specific outcome. Treat when you want to. Take time off. Build toward a sale. Stop being the person everything depends on. Here's exactly what we help you build toward.
Take a holiday and come back to a full schedule. Your clinic runs on systems, not on you being there.
A marketing engine and retention system that fills your books — consistently — whether you're treating or not.
Build a culture where great practitioners want to work — and want to stay for the long term.
Open a second location with confidence. Build the systems and brand to grow without risking what you've already built.
Most owners have no idea what their clinic is worth. We show you how valuation works and how to build toward a number.
Keep treating if you love it. Step back if you're ready. Build the freedom to choose — not to be trapped.
Caitlyn is a brilliant RMT — great instincts, a natural ability to connect with patients, and the drive to do something bigger. What she'd never been given was a business system to channel all of that into.
Michael came from a business background. Together they built that system — through trial and error, applying business experience from other industries to the clinic world. Once Caitlyn had the framework, everything she'd already built naturally accelerated.
That hard-won knowledge is what we now give directly to you.
We made every mistake in the book so you don't have to. The systems, the marketing, the hiring frameworks, the exit strategy — we built all of it inside a real Canadian clinic. Now we coach you directly — the exact playbook, personalised to your situation.
This isn't a course you watch alone and forget. We coach you personally — structured curriculum, direct 1-on-1 access to Michael and Caitlyn, and a network of clinic owners who actively build together.
Every module built from the ground up — from opening day to exit day. No borrowed frameworks, no theory.
Not a forum. Not a Facebook group. We coach you. Direct access to founders who've scaled and sold exactly what you're building — personalised to your situation.
Clinic owners who actively send each other patients, share hiring leads, and grow together. A real business asset — not just a community.
Freedom to travel. To treat when you want. To scale, sell, or simply stop being the person everything depends on. All three start with the same foundation — and we coach you through every step.
Build a clinic that pays you whether you're there or not. Take a month off. Travel. Treat two days a week because you love it.
Open a second location, grow your team, build a dominant brand. We scaled to four clinics with zero outside financing.
Build something a buyer actually wants to pay for. We've done it — seven figures in Vancouver, BC.
We work with clinic owners at every stage — from pre-opening to exit-ready. Here's what they say about working directly with Michael and Caitlyn.
"I was behind the table 30 hours a week in my own clinic. Six months in I had two new practitioners hired, a rebooking system running, and for the first time I felt like a real business owner."
"The Network alone paid for everything. I've had patient referrals from two other CLA members in different cities. That kind of thing doesn't happen by accident — it's built into the program."
"I came in not knowing what my clinic was worth. The exit planning module changed how I run every single day. I'm building for a buyer now — even if I never sell."
Michael has 20 years of marketing experience. Inside the Academy we coach you on how to dominate your local market and attract the right patients consistently.
We coach you on niching down — dialling into exactly what kind of clinic you want to build and who you want to serve.
For members who want it handled entirely — our partner service LeadLocalSEO takes your marketing off your plate completely.
Own the local map pack. Be the first clinic patients find when they search.
Paid advertising that converts — built for clinic owners.
A brand that reflects quality and converts visitors into patients.
Dial in your ideal clinic and attract the right patients and staff.
Generic programs built in Australia or the US don't understand direct billing, provincial licensing, or how Canadian health benefits drive patient demand. We built our clinic in Vancouver, BC. This is the playbook — and it works worldwide too.
One free live session with Michael and Caitlyn. The real framework. No pitch. Just the playbook — and how to apply it to where you are right now.
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